Marcelo Vazquez, Author at Marcelo Vazquez

How Frantic Films Launched a Fan T-Shirt Store with Fractional Help

Posted on October 28, 2024November 11, 2024 by Marcelo Vazquez

When fan demand for Still Standing merchandise grew, Frantic Films—a top Canadian production company known for hit shows like Still Standing and Baroness Von Sketch Show—faced a challenge. They wanted to provide fans with high-quality, Canadian-made T-shirts without getting bogged down in e-commerce management, inventory, or fulfillment logistics. Their main priority was clear: continue creating award-winning television without distraction.

To solve this, Frantic Films brought me in as a Fractional E-Commerce Consultant. I proposed a Shopify integration with Canadian Custom Apparel (CCA) via the PrintSimple app, enabling on-demand printing and shipping without requiring physical stock. This setup allowed Frantic Films to seamlessly offer official merchandise, keeping their involvement minimal while giving fans exactly what they wanted.

The results were swift and positive. With the launch aligned to Still Standing’s new season, fans quickly embraced the store, responding enthusiastically to the accessible, Canadian-made products. This project demonstrated how fractional e-commerce leadership and the right partnerships could help businesses like Frantic Films expand their brand offerings without compromising their core mission.

How Fractional E-Commerce Leadership Transformed In-Person Sales Online

Posted on October 26, 2024November 11, 2024 by Marcelo Vazquez

How Fractional E-Commerce Leadership Transformed In-Person Sales Online. When COVID-19 halted in-person sales, a Winnipeg wholesaler needed to adapt quickly. Previously reliant on live makeup sale events, they now faced unsold inventory and a major loss of revenue. As their Fractional E-Commerce Consultant, I guided them in creating an engaging online brand and setting up a Shopify store that captured the excitement of their in-person events.

We implemented an organized inventory system with SkuVault for real-time tracking and ShipStation for seamless order fulfillment. This setup allowed the business to continue serving customers digitally, achieving high satisfaction rates and stable sales despite pandemic disruptions.

This case illustrates the value of fractional expertise in helping businesses adapt to unexpected challenges and shift successfully to digital platforms.