Work with me
Fractional leadership for ecommerce and digital transformation.
Two decades shipping commerce at scale for retailers, agencies, and brands. I plug in as senior leadership for programs that need experienced hands without the full-time commitment.
How I work
Senior execution, on demand.
Fractional means you get senior leadership when your program needs it, not when a full-time salary line allows it. I embed with your team, drive the work, and hand it off cleanly when the engagement is done.
I move quickly because I've done this before. Replatformings, marketplace launches, agency-client co-delivery, post-merger integrations, brand transitions: the shape of these problems is familiar even when the business context is new.
Engagements scale to fit, from focused three-month programs to ongoing fractional leadership across a multi-year transformation.
Services
01
Ecommerce Leadership
From platform decisions to customer journey, I lead commerce programs end to end. Recent engagements include replatforming industrial PC maker OnLogic to composable architecture, freeing Altitude Sports from a stalled development queue, and standing up Northern Direct to serve 130 communities across Northern Canada.
02
Digital Transformation & Replatforming
Modernizing the stack is the easy part. Modernizing the organization around it is the work. I lead replatforming engagements from architecture through team enablement: composable commerce, headless CMS, and ERP and OMS integrations. I've shipped on commercetools, Shopify, Magento, NetSuite, Contentful, and Kentico.
03
Program & Project Delivery
When projects need a steady hand across vendors, internal teams, and stakeholders, I run the program. Co-delivery models with agency partners, dependency mapping across regions and time zones, scope discipline that respects the budget. Pragmatic execution, not procedural overhead.
04
Data, Analytics & Reporting
Dashboards that actually get read. Metrics tied to decisions, not vanity. I help leadership teams see what's moving the business and what isn't, and build the reporting cadence to keep that clear month over month.
Why fractional
The seniority you need, sized to the work.
Hiring a full-time Director or VP for a six-month replatforming is expensive and slow. Hiring a junior PM and hoping they grow into it is risky. Fractional sits between: someone who's already done the work, for the time you need and not more.
Engagements take a few shapes: program lead on a specific initiative, fractional VP across a transformation, or advisor on board calls and quarterly reviews. The right shape depends on what you're trying to ship and how your team is set up.
Let's talk
Got a project in mind?
Book a free 30-minute conversation. We'll talk through what you're working on, where you're stuck, and whether fractional support is the right fit.