Work with me
Fractional leadership for e-commerce and digital transformation.
Two decades shipping commerce at scale — for retailers, agencies, and brands. I plug in as senior leadership for programs that need experienced hands without the full-time commitment.
How I work
Senior execution, on demand.
Fractional means you get senior leadership when your program needs it — not when a full-time salary line allows it. I embed with your team, drive the work, and hand it off cleanly when the engagement is done.
I move quickly because I've done this before. Replatformings, marketplace launches, agency-client co-delivery, post-merger integrations, brand transitions — the shape of these problems is familiar even when the business context is new.
Engagements scale to fit — from focused three-month programs to ongoing fractional leadership across a multi-year transformation.
Services
01
E-Commerce Leadership
From platform decisions to customer journey, I lead commerce programs end to end. Recent engagements include replatforming industrial PC maker OnLogic to composable architecture, freeing Altitude Sports from a stalled development queue, and standing up Northern Direct to serve 130 communities across Northern Canada.
02
Digital Transformation & Re-platforming
Modernizing the stack is the easy part. Modernizing the organization around it is the work. I lead replatforming engagements from architecture through team enablement — composable commerce, headless CMS, ERP and OMS integrations. I've shipped on commercetools, Shopify, Magento, NetSuite, Contentful, and Kentico.
03
Program & Project Delivery
When projects need a steady hand across vendors, internal teams, and stakeholders, I run the program. Co-delivery models with agency partners, dependency mapping across regions and time zones, scope discipline that respects the budget. Pragmatic execution, not procedural overhead.
04
Data, Analytics & Reporting
Dashboards that actually get read. Metrics tied to decisions, not vanity. I help leadership teams see what's moving the business and what isn't — and build the reporting cadence to keep that clear month over month.
Why fractional
The seniority you need, sized to the work.
Hiring a full-time Director or VP for a six-month replatforming is expensive and slow. Hiring a junior PM and hoping they grow into it is risky. Fractional sits between: someone who's already done the work, for the time you need and not more.
Engagements take a few shapes — program lead on a specific initiative, fractional VP across a transformation, advisor on board calls and quarterly reviews. The right shape depends on what you're trying to ship and how your team is set up.
Let's talk
Got a project in mind?
Book a free 30-minute conversation. We'll talk through what you're working on, where you're stuck, and whether fractional support is the right fit.