The Business
NWC Motorsports maintains 130 retail locations across Canada and as part of the North West Company’s Northern and NorthMart family.
The Mission
Virtually close the distance and improve the customer experience for existing customers and showcase available inventory and allow for remote customers to access inventory that is not available in their local market.
The Strategy
Develop an e-commerce presence for the NWC Motorsports business that allows customers to shop online. Generate sales leads for snowmobiles, boats, ATV’s and engines by providing up-to-date model information and complete listings for all current models and simplified communication and quoting. Simplify the process of ordering parts from the +200,000 parts available through OEM inventory sources and offer an extended assortment of non-inventoried products by e-commerce.
Game-Winning Features
NWC Motorsports full inventory is exposed across Canada and a new website allows customers to order parts online and generates leads for boats, ski-doos, and ATVs.
We partnered with ARI to develop the best-in-class website and to provide Northern Store customers a shopping experience tailored to their needs.
- Diagram Part Picker UX
- +200,000 Parts Listed in Searchable OEM Parts Catalogs and Diagrams for 5 Major OEM Manufactures
- Integration with The North West Company's ERP and Logistics Systems
- ARI E-commerce Platform with +5000 Non-Inventory Products
- Full Product Listings for +12 Manufactures with Complete Data for Major Units
