How Frantic Films Launched a Fan T-Shirt Store with Fractional Help
When fan demand for Still Standing merchandise grew, Frantic Films—a top Canadian production company known for hit shows like Still Standing and Baroness Von Sketch Show—faced a challenge. They wanted to provide fans with high-quality, Canadian-made T-shirts without getting bogged down in e-commerce management, inventory, or fulfillment logistics. Their main priority was clear: continue creating award-winning television without distraction.
To solve this, Frantic Films brought me in as a Fractional E-Commerce Consultant. I proposed a Shopify integration with Canadian Custom Apparel (CCA) via the PrintSimple app, enabling on-demand printing and shipping without requiring physical stock. This setup allowed Frantic Films to seamlessly offer official merchandise, keeping their involvement minimal while giving fans exactly what they wanted.
The results were swift and positive. With the launch aligned to Still Standing’s new season, fans quickly embraced the store, responding enthusiastically to the accessible, Canadian-made products. This project demonstrated how fractional e-commerce leadership and the right partnerships could help businesses like Frantic Films expand their brand offerings without compromising their core mission.
