How Fractional E-Commerce Leadership Transformed In-Person Sales Online
How Fractional E-Commerce Leadership Transformed In-Person Sales Online. When COVID-19 halted in-person sales, a Winnipeg wholesaler needed to adapt quickly. Previously reliant on live makeup sale events, they now faced unsold inventory and a major loss of revenue. As their Fractional E-Commerce Consultant, I guided them in creating an engaging online brand and setting up a Shopify store that captured the excitement of their in-person events.
We implemented an organized inventory system with SkuVault for real-time tracking and ShipStation for seamless order fulfillment. This setup allowed the business to continue serving customers digitally, achieving high satisfaction rates and stable sales despite pandemic disruptions.
This case illustrates the value of fractional expertise in helping businesses adapt to unexpected challenges and shift successfully to digital platforms.
