NWC Motorsports
Part of The North West Company · 2018 to 2020Putting 200,000 OEM parts within reach of remote customers.
NWC Motorsports sells snowmobiles, ATVs, boats, and parts across The North West Company's 130-location retail network. Customers in rural communities could always shop what their local store had in stock, but the deeper inventory, the parts catalogs, and the full vehicle lineup were available only by phone. I led the project to close that gap, bringing the full inventory online with the parts diagrams and quoting that motorsports customers need.
- Role
- Business Development Manager, Ecommerce
- Year
- 2019
- Industry
- Motorsports & Parts Retail
- Site
- Visit →
Highlights
- 01200,000+ parts across 5 major OEM catalogs
- 02Visual diagram-based parts picker
- 03Leads for snowmobiles, boats, and ATVs routed to local sales teams
- 04Complete model data for 12+ manufacturers
- 05Integrated with NWC's ERP and logistics
- 065,000+ non-inventory products added to the assortment
The Challenge
Bring the full catalog to customers who couldn't see it.
A customer in a remote community could walk into a local NWC Motorsports store and shop what was on the floor. They couldn't easily see what was available at the other 129 locations, or browse the deeper OEM parts catalogs that most stores carry only by special order. The gap between what was in stock locally and what NWC could supply was costing sales.
Motorsports parts shopping is also visual: customers expect to select parts from an exploded diagram rather than search by part number, and the platform had to support that.
The Approach
A motorsports-native commerce platform with full OEM data.
I chose CDK Global (formerly ARI), the ecommerce platform built specifically for the powersports industry. It came with licensed, up-to-date OEM parts catalogs for the five major manufacturers NWC carries: over 200,000 parts, complete with diagrams customers could click to add the right part to the cart.
We added full model listings for 12+ manufacturers' current units, with a simple quoting flow so leads on big-ticket items reached the right local sales team. Behind the storefront, the platform was connected to NWC's ERP and logistics so inventory and fulfillment matched real stock and shipping options across the network.
The Outcome
The whole network, accessible from anywhere.
Customers can now browse and order from the full NWC Motorsports inventory regardless of where they live, with the diagram-based picker motorsports shoppers expect. Lead capture for boats, snowmobiles, and ATVs routes through the site to local dealers. The 5,000+ non-inventory products added through the platform also extend the assortment well beyond what any single store can physically hold.
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