Freeing a North American outdoor retailer from the developer queue.

Altitude Sports' commerce platform was monolithic, with custom HTML templates the marketing team couldn't edit on their own. A homepage refresh, a campaign landing page, a pricing rule, or a new merchandising test all had to go through engineering, which slowed every change.

Performance suffered as well, since the monolith constraining the team also constrained the customer experience. With multiple brand properties in the portfolio, the architecture couldn't share content or product data across sites, so each brand had to be maintained separately.

We rebuilt the stack as composable commerce, with commercetools as the headless core, Contentful for content, Algolia for product discovery, and Vercel for the front end. Each part chosen for its job, each part replaceable.

We started with proof-of-concept work to validate the architecture and de-risk the estimates. Then we launched The Last Hunt, Altitude's flagship outdoor property, on the fully composable stack first, establishing the pattern the other brands could follow.

The engagement was co-delivered. Altitude's team and Orium's team worked from one shared backlog as a single squad, collaborating on plans, design files, and implementation in real time. I led that combined team as delivery manager, owning the plan, budget, and stakeholder reporting from proof of concept through launch.

The Last Hunt launched on composable architecture with the marketing team operating it directly: content updates, promotional pages, and merchandising changes now ship without engineering as the bottleneck. Site performance improved, and the brand gained a foundation that scales to the next portfolio rollout, with a content and product syndication model that treats the brand family as one connected ecosystem.